Connected, digital & different
The majority of millennials are almost always or mostly online.
How much time do you spend online and how much offline?
They’re constantly checking their smartphones, are permanently online and have hundreds of friends on the web: the young people of today are just wired differently. They’re turning our communication habits upside down, and are posing new challenges to society. Only those who truly understand this age group can fully tap its potential.
Today’s generation of 18- to 34-year-olds grew up in an era marked by major changes, including globalisation, climate change and the advancement of digitisation. New technologies are opening up various opportunities and influencing the way we live, work and communicate. They are swiftly taking foot in our everyday lives, especially the lives of those born between 1980 and the mid-1990s. Today’s young adults, also known as millennials, will account for roughly half of the world’s workforce by 2020. For this reason alone, they are one of the main target groups for businesses. How do millennials communicate and consume? What expectations do they have for their work and their employers? And what’s the best way to tap this potential to the fullest?